Paper & Tea is a Berlin brand that interprets traditional tea culture though the lens of contemporary design and lifestyle, carrying a range of high-end teas and tea accessories.
I work on a freelance basis to write product and website copy and create tailored marketing communications, including a blog, weekly newsletters, and social media activities across Facebook, Instagram, and Twitter.
Since joining the company in May 2014, I helped relaunch a new website and implement a content marketing strategy. Social media engagement more than doubled and the newsletters I create maintain consistently high open and click through rates.
Click to see an example of a recent newsletter.
Click the image to read my story about
our tea farm in Taiwan, written for the company blog.
A tea cocktail recipe I created for the company blog.
Click the photo for the full post.
Below is an example of a marketing campaign I created for the Paper & Tea online shop — click the image to visit the page.
